I created a six-component campaign that focused on bettering how Yellow Cab Cooperative [of] San Francisco interacts with its customers. I designed an in-depth mobile application for the taxi company, as well as street decals, a digital ad for a bus stop, a webpage, designed the UI for an in-car payment system, and animated a 30-second spot highlighting the mobile application.
APP + WEBSITE
The big problems I noticed when trying to get a hold of a cab in the city were that there was no driver accountability, no real-time arrival updates and estimates and unreliable ways of paying. I created an app that would let you see your cab on a map as it makes its way to you, as well as giving you a driver profile and the ability to call them.
I created environmental signage to help those who don't already have the mobile app but would still like to use Yellow Cab's services. This was to appeal particularly to tourists who lack smart phones while traveling.